This summer I was approached by World Ways Social Marketing and Bike Newport to create a video for their WAVES campaign. Newport WAVES is a public effort to promote safety in the streets of Newport by having pedestrians and drivers acknowledge each other at intersections. A simple wave to one another can prevent accidents, injuries, and saves lives.
The community has rallied behind this campaign! On the launch day of the official Facebook page Newport Waves gained 257 likes. The Newport Daily News published two front page articles and the Providence Journal and Boston Globe wrote articles as well.
To bring this video campaign to life Sky Sabin wrote and recorded an original song. This track was written to not only fit the branding of the campaign but also match Newport, RI. Sky Sabin Productions, LLC also animated aspects of this video including the lobster seen abovee.
Here are links to some press: